Privacy Policy

Privacy Policy | Made Hair Academy

At Made Hair Academy, we value your privacy and are committed to protecting your personal information with transparency, care, and security.

This Privacy Policy explains how we collect, use, store, process, and protect your personal data when you visit our website, contact us, book a consultation or treatment, or communicate with us through digital channels.

1. Information We Collect

We may collect the following personal information:

  • Full name

  • Email address

  • Phone number

  • Billing and payment details

  • Consultation details submitted via forms

  • Photos of the scalp or treatment area (if voluntarily provided)

  • Appointment and treatment history

  • Communication history (email, SMS, WhatsApp, Instagram, forms)

  • Website usage data, IP address, browser, device and cookie data

If you send us images for a consultation or price estimate, these are handled confidentially and used only for assessment and customer support purposes.

2. How We Use Your Information

We use your information to:

  • respond to inquiries and consultation requests

  • assess treatment suitability

  • provide price estimates

  • manage bookings and appointments

  • send appointment reminders and follow-ups

  • provide aftercare instructions

  • send rebooking reminders

  • provide customer support

  • improve our website and services

  • comply with legal and regulatory obligations

Marketing messages are only sent where consent has been provided.

3. Consultation Photos & Images

Photos sent to us through forms, email, WhatsApp, Instagram, or other communication channels are used only for:

  • consultation review

  • treatment planning

  • before/after evaluation

  • customer support

Before-and-after images used in marketing, website content, or social media are only shared after written approval from the client.

4. SMS, Text Messaging & Automated Communications

When you provide your phone number and explicitly consent through our forms or booking systems, Made Hair Academy may send SMS/text messages for:

  • appointment confirmations

  • appointment reminders

  • follow-up messages after consultations

  • treatment aftercare instructions

  • reminders to book your next treatment session

  • responses to your inquiries

  • promotional offers and service updates (only with separate marketing consent)

Message frequency may vary, typically up to 4–6 messages per month depending on your treatment stage.

You may unsubscribe at any time by replying STOP to any message.

Please note that transactional messages related to existing bookings may still be sent where necessary.

5. Payments

Payments are processed securely via trusted third-party providers.

We do not store your full card or payment details on our own systems.

6. Cookies & Analytics

Our website may use cookies and tracking technologies such as:

  • Google Analytics

  • Meta Pixel

  • Google Tag Manager

  • other website performance and marketing tools

These technologies help us improve user experience, measure website performance, and optimize marketing campaigns.

7. Data Sharing

Your personal data may only be shared with trusted service providers that help us operate our business, such as:

  • booking systems

  • payment providers

  • customer communication platforms

  • CRM and SMS automation providers

  • analytics providers

We never sell your personal information.

8. Data Retention

We retain contact, booking, and communication data for up to 24 months from the date of your last interaction with us, unless we are legally required to retain it for a longer period.

After this period, your data is securely deleted.

You may request deletion of your personal data at any time.

9. Your Rights (GDPR)

Under GDPR, you have the right to:

  • request access to your personal data

  • request correction of inaccurate data

  • request deletion of your data

  • withdraw consent

  • request data portability

  • object to processing

We aim to respond within 30 days in accordance with GDPR Article 17.

10. Contact

For any privacy-related questions, please contact:

Made Hair Academy
Email: info@madehairacademy.se